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The Point Membership

  1. Customers must first register as members of The Point ("members") through the SHKP Malls App ("the App") / 新地商場會員計劃WeChat Official Account ("WeChat Official Account") / The Point Website ("Website") by entering the required information and an SMS authentication code.
  2. SHKP Malls App only supports iPhone 6 or above and iOS 9 or above, and Android 5.1 or above.
  3. The registered member name must be the same as the one stated on the related electronic payment receipts.
  4. Members must be at least 11 years old.
  5. Members must register a correct and valid mobile number from Hong Kong, Mainland China, Macau or Taiwan to receive an SMS authentication code. Members must be the legitimate owner of the registered mobile number (Note: the SMS authentication code will only be sent to the member’s registered mobile number, i.e. if the member has turned on SMS Divert service, the SMS authentication code will still be only sent to the registered mobile number, but not the other mobile number that the member has diverted to). An email will be sent to the new member after successful registration for their records.
  6. Members must register an email address which they frequently use. In case members forgot their password, a new password will be sent to this email address.
  7. SHKP Malls take no responsibility for any undelivered SMS, push notifications or emails.
  8. Members must ensure that the information submitted on the registration form is authentic, accurate, complete, not misleading and without any elements of fraud.
  9. Welcome offer (if applicable) is applicable to customers upon successful registration. Each customer is entitled to the welcome offer once only. SHKP Malls will determine the customer’s entitlement to the welcome offer based on the customer’s transaction records with The Point.
  10. No welcome offer (if applicable) will be given to customers who have cancelled their membership within the past 6 months from the month of new application.
  11. SHKP Malls reserve the sole right to determine a person’s eligibility for the membership and forfeit the welcome offer without prior notice.
  12. Mobile number submitted for registration must be authentic and valid. Each mobile number can only be registered by one member. Duplicate registration of the same mobile number or holding more than one membership accounts by the same individual will not be accepted. SHKP Malls shall have the right to, without any prior notice, (i) suspend or terminate such membership; (ii) forfeit all the bonus points; and (iii) disqualify the member’s rights of further reward redemption.
  13. If members have changed their mobile number, members must inform SHKP Malls immediately and register a new membership with The Point with the new mobile number through SHKP Malls App, WeChat Official Account or Website. If members are found to have registered with The Point membership with a mobile number that they do not own legitimately, SHKP Malls have the right to suspend or terminate such membership without any prior notice.
  14. After successful registration, if members require changing their name or birthday month, they must visit the VIP counter / Customer Care Centre at any participating SHKP Malls in person with the respective supporting documents to update such personal information.
  15. The expiry date of migrated bonus points will remain unchanged. For example, if a member’s bonus points at the New Town Plaza VIP Club are valid through 31 March 2019, then bonus points migrated from that VIP Club to The Point will also be valid through 31 March 2019.
  16. Membership and bonus points are non-transferable.
  17. Members should double-check their point records and details after any updates. All member data, bonus point and redemption records stored by SHKP Malls are final and
  18. Members should keep their membership numbers, passwords and email addresses strictly confidential and secure. Members are fully responsible for any use of their accounts by any other person (including any third parties, whether used with or without the member’s authorization).
  19. Staff at SHKP Malls ("mall staff") shall have the right to request members to present a valid identification document in order to verify the member data shown on the members’ mobile phone.
  20. SHKP Malls reserve the right to suspend or terminate any membership without any prior notice if members use any accounts that belong to another person, or are found to be dishonest in their application for membership or exercise of member privileges.
  21. Members can choose to withdraw their membership through any one of the following means; the withdrawal request will be processed within 40 days:

    • Visit the VIP counter / Customer Care Center of a participating SHKP Mall in person;

      Mall Location Operating Hours Hotline
      apm Customer Care Centre, Concourse and Upper Concourse 12:00-24:00 3148 1200
      Chelsea Heights G/F Customer Care Centre 09:00-22:00 2468 2009
      East Point City L1 Customer Care Centre 10:00-22:00 2628 7399
      L2 Gift Redemption Counter 13:00-22:00
      Harbour North Phase I (point registration & gift redemption) G/F Customer Care Centre, Phase I 10:00-22:00 2805 6605
      Harbour North Phase II (point registration only) 1/F Customer Care Centre, Phase II 10:00-22:00 2805 6605
      HomeSquare L1 Customer Care Centre 10:00-21:00 2634 0666
      K-Point 2/F Customer Care Centre 10:00-22:00 2450 0021
      Landmark North L4 Customer Care Centre (inside lift lobby) 10:00-22:00 2639 9638
      Metroplaza L2 Customer Care Centre 10:00-22:00 2429 6500
      Metropolis Plaza L2 Customer Care Centre 10:00-22:00 2673 9808
      Mikiki G/F Customer Care Centre 10:00-22:00 3980 9930
      MOKO L1 Customer Care Centre 10:00-22:00 2397 0790
      New Town Plaza I L4 Customer Care Centre, New Town Plaza I 10:00-22:00 2608 9329
      New Town Plaza III L2 Customer Care Centre, New Town Plaza III 10:00-22:00 2691 6576
      Park Central L1 Customer Care Centre 10:00-22:00 3417 4328
      PopWalk G/F Customer Care Centre 10:00-22:00 2679 9300
      PopWalk 2 G/F Customer Care Centre 10:00-22:00 2679 9300
      Ocean PopWalk G/F Customer Care Centre 10:00-22:00 2679 9300
      Tai Po Mega Mall L2 Customer Care Centre, Zone B 10:00-22:00 2667 4316
      L2 Customer Care Centre, Zone C (near TV wall) 2665 6090
      Tsuen Kam Centre L2 Member Services Counter 10:00-22:00 2413 4682
      Tsuen Wan Plaza L3 Customer Care Centre 10:00-22:00 2498 8343
      Uptown Plaza L1 Customer Care Centre 10:00-21:30 2653 8886
      V city Customer Care Centre, MTR Level 11:00-22:00 2960 1800
      V Walk L2 Customer Care Centre 10:00-22:00 3612 1000
      WTC P2 Customer Care Centre 10:00-22:00 2576 4121
      YOHO MALL I L2 Customer Care Centre, YOHO MALL I 10:00-22:00 2554 0023
      YOHO MALL II (point registration only) L2 Customer Care Centre, YOHO MALL II 10:00-22:00 2479 2208
      Yuen Long Plaza L1 Customer Care Centre 10:00-21:00 2474 3828
    • Send an email to thepoint-dpo@shkp.com or mail to Room 521, 5/F, Sun Hung Kai Centre, 30 Harbour Road, Wan Chai. The content must include the membership number, member name, registered mobile number and email address used for identify verification.
  22. Upon termination or expiry of membership, all unredeemed bonus points in the member’s account will be forfeited without further notice.

"Biometric Authentication" Function

Login to the "SHKP Malls" App and redeem rewards using "Biometric Authentication" function

  1. Use of the "Biometric Authentication" function to login to the "SHKP Malls" App ("the App") and redeem rewards is subject to these Terms and Conditions. By registering and activating the "Biometric Authentication" function in the App with your mobile phone or mobile device ("Designated Device"), you will be regarded as having accepted and will be bound by these Terms and Conditions. If you do not accept these Terms and Conditions, please do not register and activate the "Biometric Authentication" function in the App with any Designated Device.
  2. The "Biometric Authentication" function is currently available on Designated Device: (1) Apple iPhone operating on iOS version 10.3 or above and (2) Android mobile device operating on Android OS version 6.0 or above. Authentication using fingerprint is available on: (1) Apple iPhone 5s or later models with Touch ID function and operating on iOS 10.3 or above and (2) Android mobile device operating on Android OS version 6.0 or above with compatible fingerprint sensor and recognized Trusted Execution Environment (TEE) enabled. Authentication using facial map (which is facial recognition) is available on Apple iPhone X or later models with Face ID function and operating on iOS 11.0 or above.
  3. When you use "Biometric Authentication" function to login to the App and redeem rewards, you are using the fingerprint and facial map (as applicable) that is stored on your Designated Device to authenticate your identity, instead of account password. The App will access the biometric identity sensor in your Designated Device to perform the authentication using the information on that sensor. The Point will not collect and store your biometric credentials in any event.
  4. You should ensure that you only store your own biometric credentials on your Designated Device and use your own biometric credentials to login to the App and redeem rewards. Notwithstanding this clause, if you store any other person’s biometric credentials on your Designated Device, you will be taken to have permitted that other person to use his/her biometric credentials to access your The Point member account, including but not limited to redeeming your rewards and obtaining your bonus points.
  5. You should not use facial map for authentication if you have an identical twin sibling or if your facial features are developing or are expected to change.
  6. The "Biometric Authentication" function and the biometric identity sensor are built into the mobile phone or module on members’ permitted mobile device and provided and operated by third party service providers. The Point does not operate nor control the "Biometric Authentication" function and biometric identity sensor. The Point is not responsible for any issues arising from, including but not limited to the related technology and their performance. Please contact your mobile phone or mobile device service provider if you have any queries, opinions and complaints.
  7. The Point reserves the right to modify, suspend or terminate the use of the "Biometric Authentication" function in mobile phone or mobile device to login to the App and redeem rewards, and the right to modify these Terms and Conditions from time to time without prior notice. In case of disputes, The Point's decision is final.
  8. The English version of these Terms and Conditions shall prevail wherever there is any inconsistency between the Chinese and English versions.
  9. Apple, iPhone, Touch ID and Face ID are trademarks of Apple Inc., registered or in the process of being registered in the US and other countries.
  10. Android™ is a trademark of Google LLC.

Point Registration

  1. Members can earn 1 bonus point for every HK$1 spent by electronic payment at participating merchants under SHKP Malls.
  2. Eligible electronic payments are limited to credit cards, EPS, debit cards, Apple Pay, Google Pay, Samsung Pay, UnionPay Quick Pass, WeChat Pay, Alipay or other stored value facilities under the regulatory supervision of the "Payment Systems and Stored Value Facilities Ordinance" (Cap. 584) (including but not limited to Octopus, Octopus O!ePay, Tap & Go and TNG Wallet).
  3. There is no upper limit for bonus point registration per member account per transaction day (except HomeSquare. Members with spending in HomeSquare can earn a maximum of 300,000 bonus points per transaction day. This applies to promotional offers of all kinds, including but not limited to welcome offers, birthday offers, multiple point rewards for selected merchants (if applicable), referral point rewards (if applicable), etc), while the maximum eligible spending amount of each transaction for point registration is under clause 8 of Point Registration.
  4. Members must register bonus points earned within 14 days of the invoice date stated on the machine-printed receipts; expired receipts will not be accepted for point registration.
  5. Bonus points have two expiry dates each year, 31 March and 30 September. This means bonus points earned from 1 October in the previous year to 31 March this year will expire on 31 March of the next year, and must be used to redeem rewards on or before 31 March of the next year. Bonus points earned from 1 April to 30 September this year will expire on 30 September of the next year and must be used to redeem rewards on or before 30 September of the next year. Expired bonus points will be forfeited automatically.
  6. Birthday Offer Double Bonus Points:

    1. Applicable to May-December birthday members in 2021: Members shall spend in their birthday months (the registered birthday month must be the same as the information shown on his/her ID card or passport) and enjoy double bonus points for their successfully approved receipts of the first bonus point registration date. Extra birthday bonus points will be credited to the member's account automatically within 5 working days from the bonus point registration date. (Note: Each member can earn a maximum of 30,000 extra birthday bonus points per year)
    2. Applicable to January-April birthday members in 2021: Members can enjoy double bonus points for their first HK$30,000 spent on the first spending date in their birthday months (the registered birthday month must be the same as the information shown on his/her ID card or passport). Extra birthday bonus points will be credited to the member's account automatically on the last day of the following month upon successful point registration. (Note: Each member can earn a maximum of 30,000 extra birthday bonus points per year)
  7. Earning Bonus Points:

    1. Uploading of receipts through SHKP Malls App or WeChat Official Account: members can register bonus points through the "Upload Receipt" function by uploading merchant's machine-printed receipts and corresponding electronic payment slips (which must show the payment made by the member). There is no minimum spending requirement and any amount under HK$1 will not be counted. Submissions will be reviewed within 3 working days; members should keep the original receipts and related electronic slips in case they are required for confirmation. Bonus points will be added to member's account automatically after approval, and a status update will be sent by push notification to the member's app or WeChat Official Account; members should ensure the notification functions are enabled for the App. Members can also check the status of their request under "Points Balance" in the app (listed according to spending dates).
    2. At the VIP counter / Customer Care Centre of the malls where the spending was made: members are required to present their e-membership card (i.e. QR code) through the SHKP Malls App, WeChat Official Account or provide their registered mobile number with the merchants' machine-printed receipts and corresponding electronic payment slips (which must show the payment made by the member) (The spending amount must be HK$100 or above. There is no minimum spending requirement on movie tickets and cinema merchandises including purchases in snack stall / gifts shop and any amount under HK$1 will not be counted) within operating hours to register their bonus points. Staff shall have the right to request members to show their payment settlement such as credit card, EPS card, Debit Card, Apple Pay interface, GooglePay interface, Samsung Pay interface, UnionPay QuickPass interface, WeChat Pay interface, Alipay interface and other Stored Value facilities under the supervision of the "Payment Systems and Stored Value Facilities Ordinance" (Cap. 584) (including but not limited to Octopus, Octopus O!ePay, Tap & Go and TNG Wallet) for verification and confirmation of related transaction information. Each member can only provide 10 sets of receipts for point redemption each time. For remaining receipts, members need to queue up again for the next point redemption process and cannot combine with previously used receipts for point redemption.
    3. Auto-earn The Point Bonus Points: please refer details to terms and conditions under "Auto-earn The Point Bonus Points".
  8. Using the "Upload Receipt" function through the SHKP Malls App or WeChat Official Account, the maximum spending amount valid for each receipt uploaded is HK$30,000. If amounts over HK$30,000, points beyond the HK$30,000 ceiling will be forfeited and will not be re-issued. To redeem the full amount of qualified points for spending over HK$30,000, members must register points in person at the VIP counter / Customer Care Centre of the malls where the spending was made.
  9. Members must present movie tickets for point registration. Amount stated on movie tickets will be counted for point registration. Using the "Upload Receipt" function through SHKP Malls App or WeChat Official Account, members can upload a maximum of 4 tickets per time.
  10. Using the "Upload Receipt" function through SHKP Malls App or WeChat Official Account, members can only upload one merchant's machine-printed receipt and corresponding electronic payment slip at a time. Multiple receipts, or submissions in which either the merchant's receipt or payment slip is missing, will not be accepted.
  11. Using the "Upload Receipt" function through SHKP Malls App or WeChat Official Account, members are required to enter their spending information, including the mall where the spending was made. If the member enters this information incorrectly or incompletely, the submission will be rejected and they will have to re-submit it within 14 days of the invoice date stated on the machine-printed receipts.
  12. SHKP Malls retain the authority to withhold any point registration from members with faulty receipts, including but not limited to an unclear photo uploaded, a duplicated receipt number, a transaction paid by cash etc. SHKP Malls reserve the right of final decision in case of any dispute.
  13. Only clear images of merchant's machine-printed receipts and payment slips will be accepted for registering bonus points through SHKP Malls App or WeChat Official Account. Member should ensure their mobile network is stable while uploading the images. SHKP Malls take no responsibility for an unsuccessful upload in case of an unstable mobile network.
  14. All uploaded receipts and payment slips will be used for point registration, verification and internal audit only, and the aforesaid information will be retained for nine (9) months following the termination of your membership.
  15. Bonus point registration accepts the receipt of purchasing designated festive food coupons (only limited to mooncake (including ice cream mooncake), Chinese New Year pudding, rice dumpling and Chinese preserved sausage vouchers). Receipts for using these designated festive food coupons and the following are not eligible to register for bonus points: Apple Store; travel agencies and cross-border buses; property agencies; fitness and beauty centers (except those beauty centers in PopWalk until 30 September 2021 or further notice); elderly homes; medical and dental/clinic services; carwash, car care services, automotive products and related service or the purchase of parking cards; kiosks, exhibition venues and temporary exhibition booths / Pop Up Stores (this merchant list is subject to change from time to time without prior notice. For details, please contact SHKP Malls); tenants in office buildings; hotels; banking services; insurance premiums; money exchange shops; tuition (except those tuition fees paid in PopWalk until 30 September2021 or further notice)/membership/any other monthly fees; the purchase or topping-up of Octopus cards; value-added or payment services; mail, fax, email or phone orders; online shopping (except online purchase of movie tickets); telecommunication fees or purchase of calling cards; purchase of tickets, such as mall events or concert tickets, admission tickets to Ma Wan Park Noah's Ark or sky 100 Hong Kong Observation Deck; trade-in transactions or product redemptions; purchase and use of cash coupons, gift cards, gift certificates, SHKP Mall Gift Certificates; SHKP Mall e-Gift Certificates; gift cards; membership cards, bonus point cards, discount cards or value-added cards, shoe coupons, soup coupons, drink coupons, food coupons, cake cards and wedding coupons (including but not limited to cake cards, Chinese bridal cake cards, wedding vouchers and wedding coupons); purchase of gold grains, bars or deposits for gold saving club, payments settled by cash; payments with a handwritten, reprinted or photocopied receipt and payment slip; cancelled or returned transactions; or other non-eligible transactions.
  16. All valid receipts and electronic payment slips must be machine-printed and clearly show the name of the merchant, shop address, invoice number, transaction number, transaction date and amount of the transaction.
  17. The highest amount stated on merchant's machine-printed receipts or corresponding electronic payment slips will be counted for points registration (while discounts, the use of cash coupons, promotion coupons or promotional codes deducted amounts will not be eligible for point registration).
  18. For installment payment, the full amount listed on the merchant's machine-printed receipt will be counted towards redemption. For deposit payment and corresponding balance payment, the amount listed on the respective merchant's machine-printed receipts will be counted towards redemption.
  19. Split payment receipts will not be accepted. Payment receipts from the same shop cannot be split into different receipts or payment slips for point or reward redemption. Therefore, the payment amount on the machine-printed receipts and corresponding electronic payment slips must be the same.
  20. Each receipt and corresponding payment slip can only be used for point registration once and cannot be used in conjunction with other offers and promotions, except free parking.
  21. If a member wants to cancel a purchase that has been used to redeem bonus points and get a refund, the member must first return the earned bonus points at a VIP counter / Customer Care Centre at the mall where the spending was made before getting a refund from the merchant. If a member is found using receipts that have earned bonus points from The Point to get a refund, SHKP Malls have the right to deduct corresponding points from their accounts. Members are also required to return redeemed rewards or gifts, or to pay the appropriate fee for any activity joined as a reward (with that sum to be determined by SHKP Malls).
  22. The Point membership and bonus points registered are for the sole use of the member and cannot be transferred to others. Receipts which do not belong to the member cannot be registered for bonus points.
  23. The name shown on the payment card must be the same as the registered member's name. Mall staff shall have the right to ask members to present documents to verify their identity and confirm a transaction, including valid identification documents and the original payment receipt or transaction record matching the payment settlement of their credit card, EPS, debit card, Apple Pay, Google Pay, Samsung Pay, UnionPay QuickPass, WeChat Pay, Alipay or other stored value facilities under the supervision of the "Payment Systems and Stored Value Facilities Ordinance" (Cap. 584) (including but not limited to Octopus, Octopus O!ePay, Tap & Go and TNG Wallet).
  24. For the benefit of members and patrons, mall staff shall have the right to request the original merchant's machine-printed receipts and corresponding electronic payment slips from members for internal verification, and to record these by photographing, photo-copying and recording any relevant details. If the member refuses to present the original receipts, mall staff shall have the right to reject their point registration request. In case of disputes, SHKP Malls reserve the right of final decision.
  25. Members can check their latest point balance on the SHKP Malls App / WeChat Official Account / Website. All point records in The Point system should prevail, final and conclusive. The Point will not accept any claim of missing bonus points after transaction. In the event of technical issues or any abnormal incidents that prevent The Point from retrieving information of a member's point balance from the system, SHKP Malls will not bear any responsibilities for any loss or damage.
  26. Bonus points shall have no cash value and cannot be exchanged for cash. Bonus points cannot be sold, bought, transferred or moved to other accounts.
  27. Staff of SHKP Malls and shop staff at mall merchants ("shop staff") whom are members of The Point membership program are not eligible to register points or redeem gifts from the SHKP mall that they work for. Shop staff cannot register bonus points or redeem rewards on behalf of members. SHKP Malls reserve the right to reject such point registration requests.
  28. SHKP Malls reserve the right to terminate the membership of any member immediately if they are found to have registered bonus points with counterfeit receipts, receipts stolen from another person or using the member account (including but not limited to registering member account, bonus points or redeeming rewards) in any dishonest way. The member's bonus points will be forfeited immediately and no reward redemption will be SHKP Malls shall have the right to request a return of all redeemed rewards and to lodge a claim for compensation of any losses suffered by SHKP Malls. The individual in question shall have no right to object to such an arrangement.
  29. SHKP Malls shall have the right to cancel or deduct bonus points that are granted to any members by error without prior notice.
  30. SHKP Malls will not bear any responsibility in any case of network problems, system malfunctioning, poor phone reception or blocking by third party applications that cause the delay, loss, mistake or corruption of an information transfer.
  31. If a member breaches any of these terms and conditions, including registering bonus points with receipts or the mobile phone of another person or in any dishonest way, or being shop staff and registering bonus points with transactions made by customers or on behalf of customers, or if SHKP Malls have reasonable grounds to believe that these terms and conditions have been so breached, SHKP Malls shall have the right to suspend or terminate that membership and lodge a claim for compensation of any losses suffered by SHKP Malls or participating merchants arising from this breach. SHKP Malls will not accept any suspended or terminated memberships' registered mobile numbers to register with The Point membership again.
  32. In case of disputes related to point registration, SHKP Malls, participating merchants and suppliers reserve the right of final decision.

Reward Redemption and Merchant Privileges

  1. Members can redeem desired rewards with the respective bonus points and the special price (if applicable) needed via the SHKP Malls App or 新地商場會員計劃WeChat Official Account. Upon confirmation, the corresponding bonus points will be deducted instantly from the member's accounts. No cancellation or point refund is allowed.
  2. Members are required to collect or use the redeemed rewards at the designated location or participating merchants within the designated period in person. Otherwise, the rewards will be forfeited automatically, with no refund of rewards, bonus points or the paid special price.
  3. To use a SHKP Mall e-Gift Certificate or merchant's e-coupon in exchange for physical gifts or e-coupons at e-cert participating merchants or respective merchants, members must open the SHKP Malls App's or WeChat Official Account's in-app scanner and scan the QR code provided by the e-cert participating merchants or respective merchants, in order to confirm that the reward is used/collected.
  4. For redemption of gifts or event passes offered by SHKP Malls, members must scan a designated QR code or present the QR code in their e-coupon on the SHKP Malls App or WeChat Official Account at the mall's VIP counter / Customer Care Centre or event venue locations, whichever is appropriate.
  5. Applicable to the rewards redemption with online payment for the special price:

    1. Members must reached 18 years of age or must obtain consent from parent(s) or legal guardian(s) for members below the age of 18, who by accepting these Terms shall agree to take responsibility for your actions and any charges associated with your use of the App and/or redemption.
    2. To confirm the redemption, depending on which payment method you opt for, you may need to provide us with your complete, accurate and true credit card details. You accept that all redemptions placed under you are your sole responsibility.
    3. SHK Real, the participating malls and the participating Merchants/Suppliers will not bear any responsibility in any case of network problems, system malfunctioning, poor phone reception, blocking by third party applications, incomplete/ inaccurate/ missing information provided by customers that cause the delay, loss, mistake or corruption of an information transfer, which caused failure of completion of order/transaction, failure of delivery of confirmation email for pick-up verification or other issues of order/transaction.
    4. Members are required to register your eligible credit cards of Visa, MasterCard or UnionPay ("Eligible credit cards") in the Payment Method for online payment. The registration will also be applicable to the Auto Payment Parking Service. Members are required to select any registered eligible credit card for online payment in each redemption. Members can remove any registered eligible credit card in the Payment Methods anytime.
    5. After the selection of payment credit card, please follow the onscreen instructions to input Membership Password and click "Confirm", then complete the redemption as instructed. Members are required to review and confirm all redemption information, including the bonus points and special price required, collection and payment details, is true, accurate and complete before you click "Confirm"
    6. Special price shall be displayed in the Hong Kong Dollar. Bonus points and special price required may vary. Confirmation of the redemption means members accept bonus points and special price required which is displayed upon redemption.
    7. All redemptions must be paid in advance through the system payment gateway. No other payment method will be accepted, such as cash nor credit card payment made upon collection at the pick-up location. Upon confirmation, the corresponding bonus points and special price will be deducted instantly from the member's accounts and eligible credit card. No change or cancellation is allowed. No refund (whether in whole or in part) will be tendered to the members by the participating Merchants/Suppliers.
    8. Members who complete the rewards redemption with online payment for the special price are entitled to 1 bonus point for every HK$1 spent. The Point bonus points will be credited to The Point account of the member automatically on the same day once the transaction is confirmed. The corresponding machine-printed receipt and electronic payment slip cannot be used for The Point bonus point registration again via whatever means including but not limited to the "Uploading of receipts" function of SHKP Malls App and WeChat Official Account or approach the VIP counter / Customer Care Centre in person.
    9. Unless otherwise specified, all redemptions are not eligible for any promotion, rewards or redemption activities of malls, including rewards redemption (except for free parking offer redemption and other offers specified).
    10. Visa and Mastercard are accepted for online payment. SHK Real reserves the right to offer additional payment methods and/or remove existing payment methods at any time in its sole discretion. All payment shall be processed by third party payment service provider(s). Members agree that respective credit card / payment information will be stored with third party payment service provider(s) upon confirmation of order information and payment.
    11. Members must ensure that sufficient fund on credit card or any related wallet to fulfil payment of an order. SHK Real, the participating malls and the participating Merchants/Suppliers will not bear any responsibility in any case of failure of order placement caused by insufficient fund.
    12. Merchants/ suppliers may reject the redemption accordingly to their operation conditions and refund of the respective bonus points and special price will be made accordingly. The redeemed bonus points and special price will be refunded, the duration of receiving refund depends on the practice of issuing banks of the credit cards; however, Sun Hung Kai Real Estate Agency Limited has no liability or compensation shall be made for any issues, loss, charges incurred due to rejection of the order. The Point bonus points earned from the order will deduct from The Point account of the member at the same day of cancellation.
  6. Bonus points will be deducted from a member's account once the redemption is confirmed, and such redemption cannot be altered or cancelled. A gift redemption request will be rejected if the point balance is insufficient or such request is not accepted by SHKP Malls.
  7. Members hereby understand and accept that all privileges and rewards are available in limited quantities, on a first come, first served basis, and that if a reward cannot be redeemed before the deadline due to limited stock or similar reasons, there will be no compensation for the reward or for the unused points towards it.
  8. SHKP Malls shall have the right to change the amount of bonus points required to redeem rewards from time to time.
  9. SHKP Mall e-Gift Certificate is valid at participating merchants of SHKP Malls ("SHKP Mall e-Cert Participating Merchants"). A list of participating merchants can be found at shkp.com/html/shkpmalle-giftcert.htm.
  10. Applicable to Merchant Privileges: Members can present their e-membership card via the app to staff at participating merchants to enjoy year-round merchant privileges. See "Year Round Offers" on the App or WeChat Official Account for details.
  11. All photos and descriptions are for reference only, and the actual products may vary. The rewards do not include any warranty, exchange, cash refund or change. Members are responsible for checking the quality of rewards at the time of redemption. No rewards will be re-issued and no bonus points will be refunded afterwards. SHKP Malls shall have no obligation nor liability and shall not be held liable in any events of any losses or damages related to any aspects of the food, products or services provided by suppliers, including but not limited to the quality and usage. Members hereby expressly acknowledged that any reward redeemed is the transaction between the Members or the relevant goods / service providers and that there is no contractual relationship between SHKP Malls and the Members in any kind of goods or services redeemed.
  12. For gift redemption through SHKP Malls App and WeChat Official Account, members must read and accept the description, and terms and conditions of respective gifts, including but not limited to e-coupon expiry dates, movie tickets expiry dates, food and beverages expiry dates etc.
  13. These terms and conditions apply to rewards and privileges provided by e-cert participating merchants, merchants or suppliers. Members should refer to e-cert participating merchants, merchants or suppliers for validity periods and more detailed terms and conditions.
  14. E-cert participating merchants, merchants and suppliers reserve the right to change the terms and conditions of the rewards and privileges without prior notice. SHKP Malls are not responsible for any losses caused by disputes between members and e-cert participating merchants, merchants or suppliers.
  15. All rewards are only available while stocks last. Participating merchants, suppliers or SHKP Malls have the right to terminate the provision of particular rewards or provide similar rewards as an alternative without prior notice. SHKP Malls do not guarantee any rewards will constantly be available during the promotion period.
  16. The right of pick-up or usage of the Goods, services or offers will become invalid upon suspension or termination of operation of the Merchants/Suppliers, no refund of bonus points, cash nor compensation will be offered.
  17. In case of disputes related to reward redemption, SHKP Malls, participating merchants and suppliers reserve the right of final decision.

General Terms and Conditions

  1. The Point is managed and operated by Sun Hung Kai Real Estate Agency Limited ("SHK Real").
  2. Eligibility for membership is at the sole discretion of SHKP Malls. SHKP Malls may reject any application.
  3. Activation of membership will be deemed to be the acceptance of all terms and conditions of The Point.
  4. Only customers who have completed the registration process via the SHKP Malls App (which can be downloaded from the App Store or Google Play Store) / 新地商場會員計劃WeChat Official Account / The Point website are eligible to become members of The Point and enjoy member privileges.
  5. SHK Real reserves the right to modify the structure and content of The Point at any time without prior notice, including the App; WeChat Official Account; Website; point registration, conversion and expiry dates of points, rewards and offers; redemption and collection of rewards and offers; these terms and conditions; other items; and termination of The Point. It is the responsibility of members to keep themselves up to date in respect to the structure and content of The Point, including these terms and conditions. Registering for bonus points and redeeming rewards and offers will be deemed as acceptance of all relevant changes. SHK Real will not be liable for any losses or damages resulting from changes to the structure and content, including these terms and conditions.
  6. For any questions about The Point, members can contact SHKP Malls through any one of the following methods:

    • Visit a VIP counter / Customer Centre Centre at a participating SHKP Mall

      Mall Location Operating Hours Hotline
      apm Customer Care Centre, Concourse and Upper Concourse 12:00-24:00 3148 1200
      Chelsea Heights G/F Customer Care Centre 09:00-22:00 2468 2009
      East Point City L1 Customer Care Centre 10:00-22:00 2628 7399
      L2 Gift Redemption Counter 13:00-22:00
      Harbour North Phase I (point registration & gift redemption) G/F Customer Care Centre, Phase I 10:00-22:00 2805 6605
      Harbour North Phase II (point registration only) 1/F Customer Care Centre, Phase II 10:00-22:00 2805 6605
      HomeSquare L1 Customer Care Centre 10:00-21:00 2634 0666
      K-Point 2/F Customer Care Centre 10:00-22:00
      Gift redemption： 13:00-22:00      		 2450 0021
      Landmark North L4 Customer Care Centre (inside lift lobby) 10:00-22:00 2639 9638
      Metroplaza L2 Customer Care Centre 10:00-22:00 2429 6500
      Metropolis Plaza L2 Customer Care Centre 10:00-22:00 2673 9808
      Mikiki G/F Customer Care Centre 10:00-22:00 3980 9930
      MOKO L1 Customer Care Centre 10:00-22:00 2397 0790
      New Town Plaza I L4 Customer Care Centre, New Town Plaza I 10:00-22:00 2608 9329
      New Town Plaza III L2 Customer Care Centre, New Town Plaza III 10:00-22:00 2691 6576
      Park Central L1 Customer Care Centre 10:00-22:00 3417 4328
      PopWalk G/F Customer Care Centre 10:00-22:00 2679 9300
      PopWalk 2 G/F Customer Care Centre 10:00-22:00 2679 9300
      Ocean PopWalk G/F Customer Care Centre 10:00-22:00 2679 9300
      Tai Po Mega Mall L2 Customer Care Centre, Zone B 10:00-22:00 2667 4316
      L2 Customer Care Centre, Zone C (near TV wall) 2665 6090
      Tsuen Kam Centre L2 Member Services Counter 10:00-22:00 2413 4682
      Tsuen Wan Plaza L3 Customer Care Centre 10:00-22:00 2498 8343
      Uptown Plaza L1 Customer Care Centre 10:00-21:30 2653 8886
      V city Customer Care Centre, MTR Level 11:00-22:00 2960 1800
      V Walk L2 Customer Care Centre 10:00-22:00 3612 1000
      WTC P2 Customer Care Centre 10:00-22:00 2576 4121
      YOHO MALL I L2 Customer Care Centre, YOHO MALL I 10:00-22:00 2554 0023
      YOHO MALL II (point registration only) L2 Customer Care Centre, YOHO MALL II 10:00-22:00 2479 2208
      Yuen Long Plaza L1 Customer Care Centre 10:00-21:00 2474 3828
    • Send an email to thepoint@shkp.com (content must include the member’s name, registered mobile number, email address and contact number).
    • Call us on (852) 3766 6362 (Office hours: Monday to Friday from 9:30am to 1:00pm and from 2:30pm to 6:00pm, except public holidays).
  7. The English version of these terms and conditions shall prevail wherever there is any inconsistency or conflict between the Chinese and English versions.